WhatsApp: The Widespread Use of WhatsApp in Political Campaigning in the Global South
The research conducted by Tactical Tech and our partners over the last 18 months has confirmed that WhatsApp is now a primary means of delivery for political messaging in many countries in the Global South, with particularly strong penetration in rural communities where internet is accessed mostly via smartphones.
Project type:
Document
Categories:
Chat and messaging, Emerging tech, Organize campaigns, The Tech, Messaging app analysis