A Practical Guide to Prebunking Misinformation
This guide was developed for practitioners interested in defending against misleading and manipulative information
This work is a collaborative effort between the University of Cambridge, Jigsaw (Google) and BBC Media Action. The University of Cambridge’s Social Decision-Making Lab has been at the forefront of developing prebunking approaches, based on inoculation theory, designed to build people’s resilience to mis- and disinformation.
