www.communications.gov.uk/publications/safe-framework-the-4-principles-for-hmg-brand-safety/

SAFE Framework: the 4 principles for HMG Brand Safety

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.
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SAFE Framework: the 4 principles for HMG Brand Safety
Org. type: Government / public sector
Project type: Method
Categories: Advertising, Govtech
Last modified: Jan 28, 2026 Added: Dec 8, 2025

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