The Tech / Media / Advertising

Advertising

Innovative approaches to advertising that drive awareness to underpromoted causes, or, alternatively, investigations into the power behind advertising money and platforms.

Showing 33 of 33 items
Trends (Who Targets Me)
trends.whotargets.me/reports

Trends (Who Targets Me)

Trends from Who Targets Me makes navigating and understanding digital political advertising data easier.

London
Data visualization, Advertising, Digital security and privacy
SAFE Framework: the 4 principles for HMG Brand Safety
communications.gov.uk/publications/safe-framework-the-4-principles-for-hmg-brand-safety

SAFE Framework: the 4 principles for HMG Brand Safety

The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.

United Kingdom of Great Britain and Northern Ireland 🇬🇧
Advertising, Govtech
Melted Solids
meltedsolids.com

Melted Solids

Brooklyn-based creative agency behind Zohran Mamdani's campaign socials

Brooklyn, NY
since 2019
Organize campaigns, Advertising, Civic and social impact companies
TikTok One Content Suite
ads.tiktok.com/business/en-US/blog/content-suite-creator-ugc-library?redirected=1

TikTok One Content Suite

Find and amplify the best UGC with TikTok One's Content Suite

since 2025
Advertising, Creators and Influencers
commercial
Everyone Hates Elon
instagram.com/everyonehateselon_/?hl=en

Everyone Hates Elon

Pissing off Elon Musk one small action at a time.

United Kingdom of Great Britain and Northern Ireland 🇬🇧
since 2025
Specific campaigns, Advocacy tech, Direct action
Project 2025
DigiAdGood
digitalgood.net/dg-research/digiadgood-creating-digital-advertising-metrics-for-good

DigiAdGood

DigiAdGood seeks to create new digital advertising principles and measurement frameworks that go beyond this and better align human and business goals.

United Kingdom of Great Britain and Northern Ireland 🇬🇧
Advertising, Evaluate impact, Ethical tech and responsible tech
Mitigating the Risks of Political Microtargeting
bmz-digital.global/wp-content/uploads/2024/05/political-microtargeting-report.pdf

Mitigating the Risks of Political Microtargeting

Guidance for Policymakers, Civil Society, and Development Cooperation

Berlin
since 2024
Advertising, Fight disinformation, Media
reports
PoliDashboard
app.polidashboard.org/facebook_ads_v2?country=ca

PoliDashboard

An app for tracking political advertisements on Meta-owned advertising platforms such as Facebook and Instagram.

Toronto
since 2024
Civic data, Watchdogging and transparency, Advertising
Match avec la démocratie
a-vote.ong/match_avec_la_democratie

Match avec la démocratie

À partir du jeudi 17 février 2022 et jusqu’au 8 avril, l'ensemble des membres de Tinder en France âgés de 18 à 25 ans verront donc apparaître plusieurs “Swipe Video Card'' détaillant les démarc...

Paris
since 2022
Voting and elections, Voter outreach, Advertising
civic features
S.T.I.R.N.A
stirna.info

S.T.I.R.N.A

"S.T.I.R.NA" is an initiative aimed at providing information about media owners and ad spending in a simple and convenient manner.

Vilnius, Lithuania
Media literacy, Watchdogging and transparency, Watchdogging the media
private data public good
The Australian Ad Observatory
admscentre.org.au/adobservatory

The Australian Ad Observatory

The Australian Ad Observatory project is enabling independent research into the role that algorithmically targeted advertising plays in society.

Australia 🇦🇺
Data donations, Advertising
extensions
Vocal Media
vocal-media.io

Vocal Media

We bring together influential creators and high-impact causes.

United States of America 🇺🇸
Organize campaigns, Creators and Influencers, Advertising
Insense
insense.pro

Insense

Upscale paid social with creators

New York City (NYC / New York, NY)
Creators and Influencers, Advertising
commercial
Global Disinformation Index research on Disinfo Ads
disinformationindex.org/research

Global Disinformation Index research on Disinfo Ads

An ongoing series of reports about ad-funded disinformation

Advertising, Fight disinformation, Media
reports
Potential Energy Coalition
potentialenergycoalition.org

Potential Energy Coalition

Potential Energy is a nonpartisan, nonprofit coalition that brings together America’s leading creative, analytic and media agencies to shift the narrative on climate change

New York City (NYC / New York, NY)
Advertising
Climate action
PubliElectoral
publielectoral.adc.org.ar

PubliElectoral

PubliElectoral is a technological tool of social interest that allows the collection of information related to electoral advertising on social networks without affecting the privacy of citizen users.

Buenos Aires
Media, Fight disinformation, Advertising
extensions, Facebook, apps
Dutch Code of Conduct Transparency Online Political Advertisements
idea.int/sites/default/files/news/news-pdfs/Dutch-Code-of-Conduct-transparency-online-political-advertisements-EN.pdf

Dutch Code of Conduct Transparency Online Political Advertisements

This Code of Conduct was published to address the issues of election transparency and disinformation in the digital sphere.

Netherlands (Nederland, Holland) 🇳🇱
Media, Fight disinformation, Advertising
Ad Observer
adobserver.org

Ad Observer

Political campaigns spend a lot of money to reach voters on Facebook. Are they telling the truth? Are they saying different things to different people? Help hold them accountable by installing our bro...

New York University
Advertising, Crowdsourcing, Consumer watchdogging
extensions, Facebook, YouTube
NYU Tandon Cybersecurity for Democracy
cybersecurityfordemocracy.org

NYU Tandon Cybersecurity for Democracy

Cybersecurity for Democracy is a research-based effort to expose online threats to our social fabric – and recommend how to counter them. We are part of the Center for Cybersecurity at NYU.

New York University
Research and policy centers, Digital security and privacy, Advertising
Ad Observatory
adobservatory.org

Ad Observatory

Explore Facebook and Instagram Political Ads

Advertising, Crowdsourcing, Academia
extensions, Facebook, Instagram
2020 Election Marketing Report
getthatvote.com

2020 Election Marketing Report

97th Floor pulled thousands of digital ads, reviewed millions of dollars in ad spend, poured over scores of landing pages, read hundreds of emails, and spent entire days looking at websites, mobile ap...

Advertising, Specific campaigns
US Election 2020
Ad Watch
ad.watch

Ad Watch

ad.watch breaks open the machine of political advertisements on Facebook and Instagram with data of more than 150 parties in 34 countries.

Arizona
Advertising, The Tech, Civic data
Public Good
publicgood.com

Public Good

Public Good’s context and action-based approach is the most effective way to engage consumers in your brand.

since 2013
The Tech, Advertising
Human Agency
humanagency.org

Human Agency

Human Agency is a platform that democratizes the tools of advertising

St Louis, MO
Advertising, Help out, Pro bono and volunteer
Outfox AI
outfox.ai

Outfox AI

Outfox AI is an intuitive, low-cost Facebook ad-buying platform for down-ballot progressive campaigns and causes.

New York City (NYC / New York, NY)
Advertising, Emerging Tech Report Tools, Emerging tech
partisan
Global Disinformation Index
disinformationindex.org

Global Disinformation Index

We have designed a neutral, independent and transparent index to assess news websites on their risk of carrying disinformation.

since 2018
Fight disinformation, Learn about civic tech, Media
Intersection
intersection.com

Intersection

Connecting brands and consumers

10 Hudson Yards, 10th Avenue, New York, NY 10001
Adjacent Fields, Connectivity, Foundational layers
WhoAdvertisesOn
whoadvertiseson.org

WhoAdvertisesOn

Toolkit for tracking advertisers on partisan news channels with sampling, data science, and open data.

Brooklyn, NY
Advertising, Advocacy tech, Civic data
Soofa
soofa.co

Soofa

Soofa makes smart, social, and sustainable technologies for cities and communities. We’re revolutionizing the way we communicate in cities.

24 Thorndike Street, Cambridge, MA 02141
since 2014
Hardware, Emerging tech, Smart Cities and sensors
public space
Rasm.io
rasm.io

Rasm.io

رسمیو(لیلاک سابق) موتور جستجوی اشخاص و شرکت‌ها است که بر مبنای آگهی‌های روزنامه رسمی کشور ایجاد شده است. رسمیو با تحلیل روزنامه رسمی کشور و ایجاد خروجی معنادار، دسترسی به اطلاعات شرکت‌های ایرانی را را...

Tehran
Advertising, Media, Media and social media analysis
Check My Ads
checkmyads.org

Check My Ads

Take back control of your ads. Keep your brand away from fake news, disinformation, and hate speech. Get an ad check.

Advertising, Fight disinformation, Media
Who Targets Me
whotargets.me

Who Targets Me

Did Facebook ads win the presidency for Donald Trump? Did they cause Brexit? Are they changing the way democracy works? Install Who Targets Me to find out who’s using Facebook ads to win your vote – a...

London
since 2017
Adjacent Fields, Digital security and privacy, Advertising
extensions
Swayable
swayable.com

Swayable

Swayable lets political campaigns and brands measure how content changes people’s minds. Campaigns using Swayable increase their impact on opinions by measuring persuasion, breaking down exactly which...

New York City (NYC / New York, NY)
since 2017
Media, Media and social media analysis, The Tech
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