The Tech / Media / Narrative tech / Story-based campaigns

Story-based campaigns

Examples of campaigns that leveraged the power of personal stories to advocate a position.

Showing 37 of 37 items
America's Essential Data
essentialdata.us

America's Essential Data

America's Essential Data is a collaborative effort dedicated to documenting the value that data produced by the federal government provides for American lives and livelihoods.

Washington, DC
Civic data, Open government data, Crowdsourcing
España en Libertad
espanaenlibertad.gob.es

España en Libertad

Spain's pro-democracy campaign, leveraging digital, influencers, and gaming, to remind the country of its post-Franco freedoms 50 years later.

Madrid (Spain)
since 2025
Specific campaigns, Story-based campaigns, Narrative tech
The Impact Map
theimpactproject.org/the-impact-map

The Impact Map

The Impact Map provides timely data—as it becomes available—on policy, funding, and workforce changes and their localized effect. This tool is currently in beta and will continue evolving, so you may...

United States of America 🇺🇸
since 2025
Civic maps, Civic data, Supporting public sector from outside government
Project 2025
I Was A Fed (@iwasafed) Instagram
instagram.com/iwasafed

I Was A Fed (@iwasafed) Instagram

Here we will share the stories of real federal workers and how their termination will affect the American people. 🇺🇸

United States of America 🇺🇸
Story-based campaigns, Narrative tech organizing, Celebrating public service and public servants
Project 2025, labor
Feds Work for You (@fedsworkforyou) Instagram
instagram.com/fedsworkforyou

Feds Work for You (@fedsworkforyou) Instagram

We make America work. Federal workers working for you.

United States of America 🇺🇸
Story-based campaigns, Govtech, Celebrating public service and public servants
Project 2025, labor
We the Builders (alt USDS)
wethebuilders.org

We the Builders (alt USDS)

Here, you'll find stories from real government employees: How we save you time and money, how we protect your personal information, and how DOGE's dangerous dismantling of government technology puts y...

Washington, DC
since 2025
Building inside government, Build something, Narrative tech
Project 2025, labor
Women in Water Governance
wiwg.knowledge4development.org

Women in Water Governance

A platform for women to be able to share their stories and knowledge related to water and river governance.

Peer networks, Story-based campaigns, Information & Communication Tech for Development (ICT4D)
Clean water and sanitation
Migravoice
migravoice.eu

Migravoice

Amplifying voices of migrants and refugees in European Media

India (Bhārat) 🇮🇳
Media, Story-based campaigns, Translation and linguistic representation
migration
As Winter Falls / Children Under Attack
sites.unicef.org/features/as-winter-falls

As Winter Falls / Children Under Attack

A powerful visual testimonial of the costs of Russia's war on Ukrainian children, by UNICEF

since 2024
Story-based campaigns
youth, Ukraine, 2024 Webby Awards
Voices from Gaza
youtube.com/watch?v=5T9T-syzxVc&list=PLHfKi5OD0HdePKmVFYDakp9-Ua8CTrBLm

Voices from Gaza

Award-winning video work by UNFPA

since 2024
Narrative tech, Story-based campaigns
videos, 2024 Webby Awards
Inside the Global Fight for Press Freedom
pressfreedom.globalpressjournal.com/stories

Inside the Global Fight for Press Freedom

Through powerful personal narratives and comprehensive data, Global Press Journal shares the untold stories of 11 courageous, local journalists and activists across the globe.

since 2024
Story-based campaigns, Journalism, Civic maps
free speech, 2024 Webby Awards
Najemniški SOS
najemniski-sos.si

Najemniški SOS

Resources and story-based campaign for tenants' rights in Slovenia

Slovenia (Slovenija) 🇸🇮
Story-based campaigns, Specific campaigns, Advocacy tech
housing
Beam
beam.org

Beam

Donate directly to a homeless person or refugee. Follow their journey into a career and home with our award-winning support 🤝

United Kingdom of Great Britain and Northern Ireland 🇬🇧
since 2017
Civic crowdfunding platforms, Story-based campaigns
homelessness
Voces de una nueva generación
voces.ciudadaniai.org

Voces de una nueva generación

Mediante el proyecto audiovisual Voces de una nueva generación, hemos recopilado testimonios de jóvenes nacidos a partir de los años 90, que han forjado sus opiniones a través de la memoria colectiva,...

Chile 🇨🇱
since 2023
Story-based campaigns, Narrative tech
Thomson Reuters Foundation journalism program
trust.org/journalism

Thomson Reuters Foundation journalism program

Our global editorial team of almost 50 journalists and about 300 freelancers covers the world’s under-reported stories at the heart of aid, development, women’s and LGBT+ rights, human trafficking, pr...

Media, Journalism, Story-based campaigns
Humans of Public Service (HOPS)
humansofpublicservice.org

Humans of Public Service (HOPS)

Our mission is to create content that tells the story of humans in public service, share stories that reflect the diversity in America in an effort to humanize public servants, and create a more posit...

United States of America 🇺🇸
Govtech, Story-based campaigns, Narrative tech
hope-based comms
hope-based.com

hope-based comms

Hope-based communications is a pragmatic approach to winning support for policies and advocacy positions by showing how they will work

Narrative tech, Story-based campaigns
Decriminalize Poverty
decriminalizepoverty.org

Decriminalize Poverty

This narrative experience explores how poverty has been criminalized across Tennessee, what this means for people who live in communities in the state, and practical steps to build a better future.

Tennessee
Specific campaigns, Narrative tech, Story-based campaigns
No poverty, criminal justice, 2023 Webby Awards
Consumer Reports Share My Story
consumerreports.org/stories?questionnaireId=14

Consumer Reports Share My Story

A platform for CR members to share their stories on a given topic, like medical bills

New York
Crowdsourcing, Narrative tech, Story tech
Video creation case studies
thedemlabs.org/blog/?wpv_aux_current_post_id=21&wpv_view_count=1371&wpv-solution-type=video-creation

Video creation case studies

Short case studies and guides to using free tools to create campaign videos

San Francisco
Organize campaigns, Story-based campaigns, Narrative tech
guides
Election Official Stories
techandciviclife.org/our-work/election-officials/stories

Election Official Stories

We share stories from election officials doing fantastic work.

United States of America 🇺🇸
Election administration, Story-based campaigns, Narrative tech
Mann Mela
mannmela.in

Mann Mela

“Mann Mela” is a museum of young people’s mental health stories from India Through sharing people’s real experiences, we tackle common misconceptions about mental health and mental illness, break down...

India (Bhārat) 🇮🇳
Narrative tech, Story-based campaigns
mental health, Good health and well-being
Homevida
homevida.org

Homevida

The Nigeria Integrity Film Awards (HomeVida) is a unique platform that provides incentives for young scriptwriters and filmmakers to promote integrity values using film while influencing the wider pub...

House 2, Plot 622, Mercy Samuelson Estate, Karmo, Abuja
Story-based campaigns, Civic fiction, Awards and prizes
Abre Alcaldías
abrealcaldias.org

Abre Alcaldías

Trainings and storytelling for open government in Latin America

Latin America
Story-based campaigns, Govtech, Engagement tech
trainings
Mapping Makoko
pulitzercenter.org/projects/mapping-makoko

Mapping Makoko

A combined tech and journalistic effort to map the Makoko informal settlement

Nigeria 🇳🇬
Civic maps, Story-based campaigns, Satellites
Clean water and sanitation, land, informal settlements
Beautiful Rising
beautifulrising.org

Beautiful Rising

A toolkit of social movement resources by and for global changemakers

New York City (NYC / New York, NY)
since 2014
Advocacy tech, Organize campaigns, The Tech
guides, toolkits
RNW Media
rnw.org

RNW Media

RNW Media supports local media and impact organizations to master persuasive storytelling techniques and creative formats to create strong narratives on the world’s most pressing issues.

RNW Media, Witte Kruislaan, Hilversum, Netherlands
Media, Narrative tech, The People
Terrastories
amazonteam.org/terrastories

Terrastories

Terrastories is a geostorytelling application built to enable local communities to locate and map their own oral storytelling traditions about places of significant meaning or value to them.

Pusugrunu, Suriname
since 2018
Mapping, Mapping platforms, Story-based campaigns
Civic Studios
civicstudios.com

Civic Studios

The production house focuses on creating content in the genre of Civic Entertainment, i.e. films, TV, digital content, radio content, etc. which can be used to encourage civic participation with publi...

Mumbai, Maharashtra, India
since 2019
Civic fiction, Learn about civic tech, The People
culture
Human.nyc
human.nyc

Human.nyc

Our team spent two years listening to homeless New Yorkers. This website aims to summarize our findings and push forward sensible reforms that we developed alongside our homeless neighbors.

Civic Hall, West 22nd Street, New York, NY
Specific campaigns, The People, Story-based campaigns
homelessness
Citizengage
ogpstories.org

Citizengage

Discover how citizens and governments are coming together around the world and how you can join them.

1110 Vermont Ave NW Washington D.C. 20005
Evaluate impact, The People, Story-based campaigns
Anti-Eviction Mapping Project
antievictionmap.com

Anti-Eviction Mapping Project

The Anti-Eviction Mapping Project is a data-visualization, data analysis, and storytelling collective documenting dispossession and resistance upon gentrifying landscapes.

Advocacy tech, Artistic interventions, Specific campaigns
housing
Protect Our Care
protectourcare.us

Protect Our Care

A campaign leveraging personal stories about Pre-Existing Conditions, Medicaid, and the Affordable Care Act to defend it from legislative attacks

Austin, TX
since 2017
Adjacent Fields, Specific campaigns, Story-based campaigns
Norman Lear Center
hollywoodhealthandsociety.org/materials/research-evaluation

Norman Lear Center

Studying & Shaping the Impact of Entertainment & Media on Society

USC Annenberg School for Communication and Journalism, Watt Way, Los Angeles, CA
since 2000
Evaluate impact, Learn about civic tech, Narrative tech
iSeeChange
iseechange.org

iSeeChange

Investigate how weather and climate change are impacting our communities and environment.

since 2012
Specific campaigns, Civic data, Crowdsourcing
apps, Climate action
Count the Nation
countthenation.org

Count the Nation

The USC Annenberg Innovation Lab and Wise Entertainment have assembled a powerful coalition of experts in media, communications, data, technology and journalism to ensure everyone knows how much censu...

Los Angeles, CA
Specific campaigns, Civic fiction, Learn about civic tech
census
Search racism find truth
search-racism-find-truth.com

Search racism find truth

A Campaign Against Hate and Prejudice

Berlin
since 2014
Specific campaigns, Story-based campaigns, Narrative tech
racial equity
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