Up & Go

By Wired: In practice, that means more money goes to the people who actually put in the elbow grease. When customers use Up & Go to hire a house cleaner, only 5 percent goes to the app (3 percent for transaction costs and a wee 2 percent for business costs like running Up & Go's servers and development). There's no venture capitalist demanding hockey-stick growth or profits. "Investors are nowhere at the table," says Danny Spitzberg, who worked for a year and a half at CoLab, a digital agency, on Up & Go. The house cleaners make an average $22.25 per hour, about $5 more than the area average.