The Visibility Brigade Claimed

The Visibility Brigade model was born in 2020 out of a frustration due to the lack of physical messaging in the real world regarding the existential crisis we face as a nation. People need “social proof” to know how best to act and we deliver this weekly. We present our messages on overpasses all across the United States! Our goal is to remind folks of this crisis, to suggest simple actions to take and to support pro-democratic state and national candidates. Our actions comfort heartbroken voters and let them know that they are not alone.

Our mission, however, goes beyond our overpass. Harvard political scientist, Erica Chenoweth, confirms that 3.5% of a population that actively engages in resistance can ensure serious political change. That’s approximately 11 million Americans we need to connect with and activate. So, our mission is to make real world visibility of our situation proliferate everywhere in order to reach that number. Creating your own Visibility Brigade brings us closer to that goal. Thank you for doing your part!