The Narrative Observatory
With data infrastructure purpose-built to deliver audience-based insights, narrative and network analysis, and empirical validation of cultural strategy and content, we help strategists and creative practitioners identify story opportunities and challenges across a range of social issues.
We’re thrilled to share the latest from the Narrative Observatory, the culmination of 4 years of research with support from Bill & Melinda Gates Foundation and Robert Wood Johnson Foundation (RWJF). Over this time, it has become core to much of our work, providing audience-based insights, narrative and network analysis, and empirical validation of cultural strategy to dozens of partners across a range of social issues.
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