Medill Subscriber Engagement Index
Northwestern University has launched the Medill Subscriber Engagement Index, a tool that allows local news organizations to see what content encourages subscribers to stick around and lets publishers benchmark their performance against outlets in comparable markets.
Forty-four newsrooms of various sizes across the country are now participating in Medill’s index, and about 100 outlets are expected to be on board by early next year.
Participants include large metro news organizations such as the Chicago Tribune and Miami Herald, mid-tier outlets like The Idaho Statesman and Allentown (Pa.) Morning Call, and smaller markets such as the Cedar Rapids (Iowa) Gazette and Belleville (Illinois) News-Democrat.
Org. type:
Academic / research organization
Project type:
Tool or platform
Categories:
Media, Media and social media analysis, Benchmarks