The Digital Connector makes it easier to connect data sets relating to socio-demographics, the environment, transport and even transportation to provide a holistic picture of complex urban issues. By making it easier for data specialists to combine data, the Digital Connector helps speed up the creation of visualisations and models that may generate insight. The combination of data can also provides decision-makers with a more detailed overview of the various factors that might be impacting their city's challenges, and therefore, how they could address them more effectively.