User lobbying

"Leading technology companies are...soliciting their users to take political action on their behalf to defend controversial business models from regulation, support new programs, and promote their moral values in active political battles...In directing a flood of political attention toward their targets, these web companies are reshaping attention online so that it flows less like a stream, and more like a canal." - Matt Stempeck in Harvard Business Review: Are Uber and Facebook Turning Users into Lobbyists?